At Milan Fashion Week the Brasil Eco Fashion Week - BEFW, the first Fashion Week in Latin America entirely dedicated to circular textiles, was the protagonist of an important moment of dissemination of contemporary textile culture that showed the world of textiles Brazil as a basic dynamic and active element with a team of 8 companies as game changers who have been able to create innovation not only with eco-high-tech products and materials, but also with new formulas, business models and production systems that respectthe planet andpeople, visionary innovators who have generated and generate change at all levels, from the entire production system in addition to retailers, leading international brands, research companies and communication experts, to the final consumer.
Milan welcomed with an great success the 8 Virtuous companies by BEFW Ready to "close the circle", the true circle of the circular economy, through the analysis of the countless opportunities of this multi-faceted approach, players with the exception that they put to arrangement their experience and their different perspectives in responsible business in dialogue, to open constantly to new challenges and perspectives of ethical commitment of the brand and the new technological frontiers to dexposure of sustainability who Were illustrate to M Weekoda in Milan through some significant case histories during the Show Rooms on September 24th and the face-to-face fashion shows on September 25th at the Botanical Garden in Brera.
BEFW is the identifying mark of an evolved, integrated, transparent, traceable and certified supply chain that recovers and transforms pre-consumer waste by putting it back into processing for maximum reuse, a system of circularity and traceability that allows you to give new life to discarded garments and that directly involves consumers, an example that Italy has been doing for generations the distr etto di Prato, as a center of the culture of fabricrecycling.
The philosophy of the 8 BWFW Companies is a leading reality of Brazil that makes it the center of the culture of recycling in the country, a necessary and fundamental step that leads to the circular economy trying to analyze a wide-ranging spectrum, different perspectives fora common intent of themany faces of the circular economy and its bus models iness.
This was the goal of the BEFW in Milan, to witness a journey with something that in reality, in its DNA, has no end, such as the circular economy, thecentral theme of the Teamfor a beautiful and good fashion, able to contribute to building a truly sustainable future.
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