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# The Trending in Malawi
Malawian designer Lilly Alfonso creates brand with a global customer base

Malawian designer Lilly Alfonso creates brand with a global customer base...

Lilly Alfonso, founder of the eponymous Malawi-based fashion label, explains how she built her business.   How did you get started in the fashion business? Fashion started off as a hobby from a very young age – I was designing, cutting and making my own clothes. People started approaching me and asking me to design clothes for them. I kept investing any money I made back into the b

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