Khanum's Tributes Its Bengali Roots in New 'Roots' Campaign...
[2026-06-13] :- British-Bengali designer Rokeya Khanum is revisiting her heritage for her brand's latest campaign. Titled "Roots," the campaign transports viewers to Khanum's "spiritual and ancestral home" of Bangladesh. Paying tribute to the designer's family and their generational garment legacy, the new visuals also support Khanum's unique vision: opening a female-run atelier in rural








