Founder, Lead Photographer & Technical Director

Michael Bradley leads Style LAFW, a multi-photographer team built to deliver the level of coverage modern fashion productions demand. His career unifies engineering, cinema technology, and high-end commercial photography into a single approach: create bold, cinematic images and design the tools needed to make them possible.

Whether shooting runway, commercial campaigns, backstage environments, or editorial concepts, he approaches every production the same way: engineer the shot, craft the light, and deliver imagery with cinematic intention.

Michael's work at LA Fashion Week distinguished itself for scale and visual ambition. Treating runway photography with the discipline of a commercial production, he created dramatic, high-impact visuals that designers gravitated toward. This led to roles as head photographer for multiple fashion productions and ultimately to building a team capable of covering every angle simultaneously—runway, red carpet, backstage, detail shots, second angles, and hero moments—all with a cohesive visual identity.

Alongside his photography practice, Michael has designed multiple products for the cinema and commercial photography industries. When existing tools couldn't support the setups he envisioned, he engineered his own solutions. The most recognized is the Gobo Plate™, now manufactured by Matthews Studio Equipment and widely used across film sets and studios. Several additional grip and mounting products followed, each built with the same focus on versatility and reliability.

Under Michael's direction, Style LAFW pioneered a near-real-time digital workflow that delivers images to production, glam teams, and models within minutes. The system includes live monitors, a scrolling image wall, and instant QR-code access—redefining what house photography can deliver in speed, consistency, and production-level execution.

• Head Photographer — LA Fashion Week, Raging Runways, multiple West Coast productions
• Inventor — Gobo Plate™ and additional cinema-industry grip products
• Lighting Director — LA Fashion Week
• Recognized in commercial photography and cinema technology communities