Lenny Agustin is an award winning designer who always believes in infusing traditional Indonesian fabrics into a stylish, young, edgy and playful design since the beginning of her career. Her designs represent Indonesia in a youthful manner that expresses the freedom of the young fashionistas, making her a popular name among today’s youth. Her mission and vision are to make young people more familiar with the cultures and traditional Indonesian fabrics through designs that suits their style and personality.
Lenny began her career in 2001 by opening a boutique on Jl. Setiabudi, Kuningan, Jakarta and has participated in various fashion shows in Indonesia . Since 2007, Lenny holds her annual fashion show and in 2009, she was invited to do a showing at the Japan Fashion Week organized by The Japanese Foundation, after a rigorous selection in terms of creativity and fashion business.
Her labels – LENNY AGUSTIN – Bridal fashion and Cocktail Contemporary.
High Fashion inspired by the traditional dress silhouettes like the kebaya , bodo and kurung clothes transforming them into edgy fashion.
LENNOR – Ready to Wear was launched in 2008.
Using 90 percent of traditional materials such as batik, sarongs, woven, jumputan and lurik designed into casual and fashionable clothing for men and young women.
On her home front, from 2008 – 2011, she has received multiple awards for her dedication to the world of fashion and culture Indonesia.
In February 2012, Lenny launched in first book – “Fashion is My Playground”. This book is dedicated to fashion school students and young new designers who want to know the passion and inspirations behind her style.
Currently Lenny is an active board member the Association of Designers & Entrepreneurs Mode Indonesia (APPMI) which has 180 members in 9 provinces. She also teaches in 3 fashion schools and is a much sought after brand ambassador and spoke person for many products like laptops, washing machines, cameras, motorcycles, and teenage make up products.
Lenny is an esteem pioneer member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.