EEYONGHeE's collection of women's wear was powerful to say the least. The collection was sexy and sophisticated with feminine details, yet still capturing a woman's strength and independence. It focused on reds, blacks, and whites and dabbled in a few other colors, earthy tones, and peppering in texture. Perfect for the metropolitan woman taking her from work to a hot night out.

Designer Hee-yong Shin of the brand 'HEEYONGHeE' is a new fashion designer who made her debut by participating in New York Fashion Week. She was invited to attend NYFW by GFC after she posted her master's works for the graduate school of Hongik University Fashion Design on her website. As a designer and modelist, she independently conducts most of her experiments on pattern making and fabric development and gets her inspiration mainly from 'visual phenomena' and 'conceptual art.' 'Spatialism,' the first theme of 'HEEYONGHeE,' started from the concept of space that influenced minimalism. It is a collection that expresses slash, combination tucking, drilling, and holes.