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[Fashion Designer]

Location: Virginia, United States

From a little girl with big dreams landing to NYFW

Growing up in Pakistan, I had a very different career path set for me by my parents- after completing my masters in finance and marketing, I completed my textile designing to pursue fashion designing as a hobby. 

I was always intrigued by a well crafted, well fitted garment on women who had the entire world in front of them to conquer. There were many inspirations that led me to start Heritage but the most important one was my first trip to the Northern Valleys of Pakistan when I was 10 years old. I vividly remember the women of the valleys adorned in their colorful and beautifully handcrafted outfits while maneuvering a challenging and difficult lifestyle . They smiled, they had the confidence plus the attitude and there was something voguish about it all.  Exquisite yet powerful. It was then that I understood the power of an artistically crafted garment and that’s when I decided to come up with my own brand.

The idea of “Heritage” is synonymous to a well-crafted modern fusion line of clothing that resonates with the women of today who lives in the West but still wants to hold on to the roots of the East. The rich heirloom embroideries mixed in with the contemporary cuts and style, the design philosophy is anchored in the values of cutting edge design techniques, superb quality clothing and freedom of creative expression.

With 17 years into the business, multiple DC fashion weeks under the label and now NYFW showcase in September 2022, heritage is all set to spread its wings internationally and globally.  
 

Designing unique ensembles and keeping every garment handmade, the brand encompasses exclusitivity and uniqueness as its mantra. 

heritagecollectionbyash

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