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Explore the intersection of culture and couture with our latest fashion features and trend analyses.

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Myntra moves to a new state-of-the-art office in Bengaluru
2022-04-21 • 58 Views

Myntra moves to a new state-of-the-art office in Bengaluru

 Myntra has moved into a new, swanky and state-of-the-art premises in Bengaluru, situated on Outer Ring Road at Kadubeesanahalli. Spread across a total area of over 3,00,000 sqft, the contemporary architecture flaunts conversational interiors that are an ode to Myntra’s core viz. fashion

Press Bureau

Press Bureau

Senior Fashion Editor

Top Indian Fashion Designers Gathered at INDIAN DESIGNER LEAGUE SEASON 3
2021-12-21 • 76 Views

Top Indian Fashion Designers Gathered at INDIAN DESIGNER LEAGUE SEASON 3

Indian Designer League Season 3 was held on December 4th at The Den, Bengaluru. Let’s look back to the major highlights of the event.   The Fashion Extravaganza More than 70 models participated in the fashion league, presenting a wide range of concepts across different genres. The ev

Press Bureau

Press Bureau

Senior Fashion Editor

Indian ecom Giant Myntra brings popular UK-based fashion brand 'Missguided'
2021-11-15 • 53 Views

Indian ecom Giant Myntra brings popular UK-based fashion brand 'Missguided'

In an unparalleled partnership, Myntra announces a strategic collaboration with renowned UK-based fashion marque, Missguided, to retail its products in India on the Myntra platform. The association allows fashion-first consumers in the country, especially in the age-groups of 16 to 25 years, to acce

Press Bureau

Press Bureau

Senior Fashion Editor

Myntra Beauty Launches Luxury Ayurvedic lifestyle brand 'Amrutam'
2021-09-15 • 41 Views

Myntra Beauty Launches Luxury Ayurvedic lifestyle brand 'Amrutam'

Myntra Beauty Launches Luxury Ayurvedic lifestyle brand 'Amrutam';  Strengthens position in Beauty & Personal Care with flagship range of natural haircare and skincare solutions.   Ahead of the festive season, Myntra Beauty launches Amrutam's foremost Ayurvedic formulations for ski

Press Bureau

Press Bureau

Senior Fashion Editor

Indian ecommerce Gaint Myntra to partner with Better Cotton Initiative
2021-09-09 • 58 Views

Indian ecommerce Gaint Myntra to partner with Better Cotton Initiative

Myntra has become the first e-commerce enterprise in India to partner with Better Cotton Initiative (BCI), a global non-profit organization, heading the largest cotton sustainability program in the world, marking another step in its journey of sustainability and keeping with its commitment to create

Rohan Sharma

Rohan Sharma

Senior Fashion Editor

Myntra partners with Urbanic moving more towards fashion-forward Gen-Z
2021-08-27 • 59 Views

Myntra partners with Urbanic moving more towards fashion-forward Gen-Z

Myntra has on-boarded Urbanic, a London-based digital fashion brand and the ultimate one-stop-shop for edgy, chic yet economical fashion, marking the latter’s first-ever partnership with an e-commerce platform. The brand is an emerging favorite among fashion-first Gen-Z shoppers and beyond in

Press Bureau

Press Bureau

Senior Fashion Editor

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