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Bold beachwear brand, Paralia, is transcending trends with its tropical approach to luxury

Paralia is a Dubai-based multi-brand beachwear haven with an exotic collection of Latin American and European brands, handmade by indigenous women in countries such as Colombia and Brazil. 

 
 
Inspired by the culturally rich tropics and laissez-faire island lifestyle, Paralia believes in high-quality, flattering, trans-seasonal pieces that are made to last and make every woman feel naturally confident and sexy.
 
Paralia, which translates to 'beach' in Greek, is made for the free-spirited go-getter, the wild-hearted traveller, and the weekend adventurer! Founded by Dina Ibellini, she noticed the lack of choice and quality of swimwear in the region and, being a passionate kite-surfer and regular beachgoer, decided to do something about it in a way that supports and gives back to the community.
 
 
"More than a swimwear brand, Paralia is a way of life. We want to inspire the inner adventurer and  wanderlust with swimwear that makes you feel like you're on the beaches of Tulum with a coconut in hand" - Dina Ibellini, Founder
 
As well as being stocked at the effortlessly chic Lucky Fish beach restaurant boutique and the new luxurious Playa Beach Club, Paralia holds regular unique pop-ups around Dubai to give people the chance to explore and try on the must-have swimwear pieces to find a style that suits them.
 
 
Information for Editors: 
 
Stockist: 
1. Lucky Fish Restaurant 
West Palm
Palm Jumeirah 
Dubai 
 
2. Playa Beach Club 
West Palm 
Palm Jumeirah 
Dubai
 
Images Link
 
 
 
About Dina Ibellini, Founder of Paralia 
 
Creative by nature, Dina Ibellini is an events and marketing professional with over 14 years of experience in the Middle East. Having previously worked with luxury brands such as Galeries Lafayette and House of Fraser, Dina then joined Brand Capital, creative arm of Ayana Holding, as managing partner and oversees all branding and marketing activities for its diverse portfolio of clients. 
 
On weekends, Dina is either playing beach tennis or kitesurfing which is how she noticed a gap in the market for high-quality luxury swimwear. Dina founded Paralia with a mission to provide people in the region with a wide selection of inclusive, high-quality swimwear whilst also giving back to the community - supporting indigenous women of Latin America who design and make the pieces by hand. 
 

About The Author
Blogger and Content Creator in the fields of Fashion, Lifestyle and Travel. Collaborating with brands under many hats as a Model, Stylist, Digital Influencer, and Ambassador.
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