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The Success story of National Fashion Week in Serbia, Serbia Fashion Week 19th Edition

National Fashion Week in Serbia marked by seminars, exhibitions and fashion shows of the finalists of the European Fashion Talent Design Competition, the National Fashion Talent Design Competition and the Ecolution Competition. It was the 19th Serbia Fashion Week which is something that can be called a historic event when it comes to European fashion.

Namely, an initiative was signed to launch a new capital project - the European Capital of Fashion. In the presence of the President of the European Fashion Council, Nadja Valeva, the heads of the national fashion chambers from Serbia, Bulgaria and Romania, signed this document, which will go to the addresses of leading European officials and institutions.
In addition to the initiative to launch the European Capital of Fashion project, we are initiating two other important things with this document. Namely, Serbia, Bulgaria and Romania are in favor of establishing Balkan Fashion Week and awarding prizes, a project aimed at faster development of the Western Balkans. Then, with this, the initiative for the establishment of the European Fashion Week was officially launched, which would represent the same for the fashion industry as the Eurovision Song Contest represents for the music industry.
In a few days, official letters will be sent to the French president and prime minister, Emanuel Macron and Jean Castex, because France now holds the presidency of the European Union. The letter will also be sent to the President of the European Council, Charles Michel, the President of the European Commission, Ursula von der Layen, as well as to several other addresses in Brussels. On behalf of all 28 members of the European Fashion Council, I would like to thank the hosts for everything. We are also grateful to the Mayor of Novi Sad, Miloš Vučević. We will see each other again in Novi Sad, said the president of the European Fashion Council, Nadja Valeva.
The president of Serbia Fashion Week, Svetlana Horvat, first pointed out that she was proud to be the initiative for a new European project from Novi Sad, which is the European Capital of Culture this year.
We hope that this initiative will be realized and that one day we will talk about the fact that this great project European Capital of Fashion has just started from Novi Sad and Serbia, with the initiative and signatures of the European Fashion Council member states, said Svetlana Horvat.
Ten finalists from each of the three competitions, the European Fashion Talent Design Competition, the National Fashion Talent Design Competition and Ecolution Competition, who presented their collections at fantastic shows.
The winner of each of these three competitions will be decided by a jury consisting of: President of Serbia Fashion Week and Paris Fashion Show Svetlana Horvat, former CEO of Jean-Paul Gaultier Haute Couture House Donald Potard, President of FNL Network and CEO of International Digital Fashion Week Rocco Leo Gaglioti, French haute couture designer Emerick Francois and Mad Mood Milan Fashion Week president Mariana Micheli.
The winner of the National Fashion Talent Design Competition will win a fashion show at Serbia Fashion Week Middle East in Dubai, and the winner of the Ecolution Competition will win a fashion show at Mad Mood Milano Fashion Week. The names of the winners will be announced by the jury next week.
The president of Serbia Fashion Week, Svetlana Horvat, expressed her great satisfaction because we had the opportunity to see the fashion shows of the finalists of the competition, which lasted for six long months.
We have seen the best from academies and faculties from all over Europe. We saw how imaginative and talented these young people are. The fact that they were able to show their collections with a serious production of the festival, as well as the media support and attention they received, means a lot to them. I am very happy because Serbia Fashion Week allows young students to present their collections from year to year, said Svetlana Horvat.
Since its founding, Serbia Fashion Week has been paying special attention to seminar activities, so it was the same this time. The Young Lions in the Jungle seminar talked about how much fashion marketing has changed in the digital era, what good digital marketing means today, what cooperation with influencers brings, what direct marketing, a classic fashion campaign, or a well-designed and realized fashion event.
Domestic and foreign marketing experts and fashion experts expressed their views on this and numerous other issues.
At the Fashion and Metaveres seminar, we had the opportunity to hear a kind of guide for designers, artists and creative thinkers to future prosperity, and the speakers were Professor Marcellous L Jones, President of the European Consortium For Emerging Fashion and Professor at Pantheon-Sobranne University.
In addition to numerous creatives from different segments of the fashion industry, these online seminars were attended by professors and students of the Academy of Arts in London, Pantheon-Sorbonne University, as well as faculties from all countries from which the finalists of these three competitions come.
The spring edition of Serbia Fashion Week, the only licensed fashion week in Serbia, closed in the best possible way, with 30 fantastic shows by young designers, several quality seminars and official information that the 19th edition of our national fashion week was followed by a record number of accredited foreign media. 

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