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The Success story of World Fashion Festival Awards, Designers Stole the Show

World Fashion Festival Awards is a unique platform combining beautifully the ART, BEAUTY, CULTURE and FASHION under one single umbrella dedicated to raising the profile of worldwide fashion designers, writers, painters, local and international artists and industry professionals headed to Dubai (one of the most important cities in the world) for gaining Middle East recognition and appreciation of their talent and work.

 
The concept was launched by Hit High Events and Advertising Agency (in 2018) founded by two amazing women under one vision: Establish sustainable bridges between the worldwide countries and the UAE (Middle East Hub) by Recognizing, Promoting and Awarding the BEST achievements in the field of ART | BEAUTY | CULTURE and FASHION.
 
 
Women empowerment is one of the preferred topics around the globe for conferences, symposiums, TV shows and events and it is genuinely a great opportunity to meet and
discover incredible stories of women with high potential in any industry, from hospitality to oil & gas field, from entertainment to medical field, from piloting or stewarding
to military.
 
 
Ana-Maria Simion and Ioana Al Bada are two ambitious women (double nationalities, Romanian–Austrian and Romanian-Italian who succeeded building their careers
from the scratch, coming from the same educational background (Economics) but working in two different industries, Oil & Gas and Hospitality. Their workexperiences and ‘Know-how’ motivated them to develop 50 FASHION SHOWS FOR 50 YEARS ANNIVERSARY OF THE UAE their own project, co-founding the company HIT HIGH EVENTS & ADVERTISING AGENCY and setting up a team with inspiring goals and vision to create unique concepts of events, just like World Fashion Festival Awards.
 
 
With the occasion of the celebration of the "50 YEARS of UAE”, the fourth edition of the first combined ART, BEAUTY, CULTURE & FASHION International Event World Fashion
Festival Awards took place last weekend on the 28th -30th of October 2021 at Sofitel the PALM Resort & SPA Hotel Dubai under the Motto “50 Fashion Shows for 50 Years Anniversary of the UAE”.
 
The uniqueness of the event concept had perfectly combined in this edition the elements of ART brought by four international artists:
  • Ena Azevedo (Bosnia and Herzegovina) who showcased her paintings for the first time in the UAE, after she decided to relocate with her family from Sarajevo to Dubai
  • Stefano Avalis (Italy) a graduate of the Comics Academy in Torino, who fell in love with the paintings in oil and decided to showcase his art-portraits during the event
  • Mystique by Nadiya Albishchenko (Ukraine) who presented her unique art of ecofriendly and natural home décor (100% natural bio-degradable, ocean friendly, recycled materials) to highlight her love for the environment
  • Cornelia Steckhan (Germany) who is a multi-present artist in the UAE with paintings displayed in most of the important hotels and galleries in the Emirates, predominantly in Dubai BEAUTY presented on two levels:
  • Backstage and on the stage, as a fierce competition between worldwide makeup artists in two distinct categories BEST MAKE-UP Artist and BEST HAIR Stylist
  • In the Expo Area and on the stage, as the passion and aromatic innovation under the Product Launch of the stunning Purity Perfumes CULTURE elevated to the next level, by highlighting technology and historic related themes and elements, presented by:
  • The premiere launch of “The Investigation of Cyber Crimes” by SuperSix Jus SRL (Romania) that has enhanced us to activate our awareness and preparedness for cyberattacks and crimes, a subject so actual to our daily lives 
  • The premiere launch of “The Abraham Accords” trilogy by Alain Vidal (USA) who has dedicated his book to the Father of the Nation Zayed and the 50 years Jubilee of the
 
FASHION
unveiled incredible collections from the following 50 individual designers and brands with dedicated collections (Abaya, Haute Couture, Bridal, Ready to wear, Swimwear, Suits and Accessories) for women, men and children:
  • SHLOMIT AZRAD
  • SAID OMARI
  • DELIA LAZAR
  • SILVIA ACTIS PERINO
  • ELODIE ATLAN
  • RACHEL H
  • ANDREEA WACKER
  • TINA OLARI
  • SALEH ZINI
  • COFARTE by ROBERTO CAGGIA
  • KAAF
  • INBAL DROR, IDAN COHEN & BIRENZWEIG
  • DIMITRIUS DALIA
  • STYLISH kids & women
  • CHANTAL ROMANO
  • LIRAN BITTON (LIRIS)
  • “ONE O A KIND” by HANA MALKA
  • REUT ATIAS
  • AMALYA
  • KARIN ESHED
  • HADAS MANOR
  • BIANCO NERO
  • TAMAR BEN ATAR
  • BRITTORIA by RACHELI BRIT
  • EFRAT POSEN & WIG ART GALLERY by ITA FINKELSTEIN
  • GLORY by THELIA GOZLAN
  • MORANI JERSEY MORIE
  • BOYA by HODAYA AVITAN
  • AMR
  • YOSI MIZRACHI & GERTA KIYAN
  • UDAARA by RAM TAKSHANN
  • INCONNUE
  • MORELA
  • LAURA BELLAM
  • EDEN AHARON
  • GRACE by GRAZIA DI MICELI
  • LIVREA MOVEMENT
  • ORA by ORA LIAN LEVI
  • RED CARPET by GAURI PREETAM KUMAR
  • GHADI FASHION
  • TRAMA by TESS MED ITALY
  • MAAYAN MALK
  • ELI AJAMEY
  • CAVALIERE SARTORIA SARTI
  • SHIR GINDI
  • NOOR HAJ
  • LUDMILA FASHION by LUDMILA ZRAZHEVETS
  • ILANIT REUVEN
  • GALIT ROBINIK
  • ILANIT MIZ RAHI
 
During the show, the designers enrolled to compete in two distinct categories Best Collection (free choice) and Best Dress (theme: Bridal / optional), while the models competed for the Best Model, Best Young Model and Best Bridal Model, and the make-up artists and hair stylists for the Best Make-up Artist and Best Hair Stylist.
 
In three days of the event, WFFA had on its stage Special VIP Guests participation of Ruslana Rodina and Nataly Dadon (Top Models from Israel), Carmina Cortfas (Miss Universe Romania 2021), Aigul Duisheeva (entertainer from Italy), Lame d’Orient (entertainers from France), Narkis (Singer from Israel), Cristina Spatar and Lucian Stefan (Singers from Romania), Persiana Dulo (Singer from USA), Ali Quli Mirza (Celebrity Bollywood Singer and Actor), His Excellency Vlad Pascalau (Deputy Mayor of Transylvania promoting the tourism in Romania), His Excellency Mr. Faisal Butt (Ambassador of Liberland in Pakistan), Mr. Rana Ali Zohaib (Press Secretary at Consulate of Liberland Pakistan), Her Excellency Ms. Nicoleta Teodorovici (Consul General of Romania in Dubai) and Mr. Yaqoob Al Ali (Director of Dubai Customs)
 
Amongst the distinguished Guests of Honour attending the event, WFFA welcomed His Excellency Mr. Giuseppe Finocchiaro (Consul General of Italy in the U.A.E), His Excellency Mr. Marco Antonio Santivanez (Consul General of Peru in the U.A.E), His Excellency Mr. Kevin McKenna (Consul General of New Zealand in the U.A.E), Dr. Mohamad Suliman (Managing Director of CEC Dubai), and a very special appearance of His Highness SHEIKH MAKTOUM BIN MOHAMED.
 
Every season, WFFA brings premieres and new concepts for the distinguished guests and participants, and this edition, the WFFA had the honor to shake the hand on the stage and to officially announce the expansion of the WFFA platform for the next edition in 2022 to five pillars and elements: ART | BEAUTY | CULTURE | FASHION and BUSINESS with the extraordinary participation and support from the Diplomat Business Club Dubai led by His Excellency Mr. Javed Malik
 
WFFA Season 4 has designated the winners on various categories with the support and contribution of a mixed specialized Jury Panel, with the following members:
► Fashion: Tina Olari (Head of Jury), Delia Lazar (Artistic Director), Lara Tabet and Elad Borestein
► Models: Darya Mironava (Diamond Models School), Simona Simionescu (Romania Frumoasa), Ashim Sadeghmomtaz (Founder of Fitnessology), Takshann Ram (India).
► Makeup/Hair: Hind Bin Naiser (HBN Cosmetics), Paula Goia (Winner of WFFA 2019 Best Makeup/Hair Artist), Dr. Mansoor Al Obeidli (UAE Beauty Ambassador), Usha Gandhi
(India) 
► Accessories: Geta Furdui (Mavaro), Sarah Shafni, Shadi Dawi, Lan Stanley
 
The winners of the WFFA Season 4 are:
 
Category: BEST COLLECTION TROPHY WINNER: INCONNUE
2nd Place: SHLOMIT AZRAD
3rd Place: ILANIT MIZ RAHI
Category: BEST DRESS (Theme: Bridal)
TROPHY WINNER: MAILEEN GABANO
 
Category: BEST MODEL TROPHY WINNER: ZULEMA VASQUEZ
1st Place: NANKEATA DARKO
2nd Place: ISABELLE TIDMAN
3rd Place: OLENA NEDIN
 
Category: BEST BRIDAL MODEL TROPHY WINNER: CARMINA COTFAS
1st Place: ALINA OSIPOVA
2nd Place: AKAN WILLIAM
3rd Place: TEODORA BADEA
 
Category: BEST YOUNG MODELS SARAH SALIH and DANIEL CASIAN 
 
OTHER TROPHY AWARDS:
BEST HAIR-STYLIST: IRINA FENSI
BEST MAKE-UP ARTIST: LIDIA ELLERSDORFE
BEST ACCESSORY BRAND: COFFARTE BY ROBERTO CAGGIA
BEST ACCESSORY COLLECTION: LIVREA MOVEMENT
BEST BILINGUAL MC: BASSAM NADER
BEST EMERGING DESIGNER: RED CARPET BY GAURI
BEST MODELLING AGENCY: DIAMOND MODELS AGENCY
BEST BLOGGER / INFLUENCER: NOURA ALREFAI
 
BEST ARTIST: STEFANO AVALIS
LIFETIME CAREER AWARD: SAID OMARI
BEST BEAUTY AMBASSADOR: SIMONA SIMIONESCU DINU
BEST ARTISTIC DIRECTOR: DELIA LAZAR
BEST DRESS SUMMER BATTLEFIELD (online competition 2020): SILVIA ACTIS PERINO
BEST ITALIAN BROKER: PASQUALE SALSANO
BEST PR AGENCY: BRUNNEI AGENCY
BEST MEDIA COVERAGE: ABR DIGITAL MEDIA & PROJECT GATEWAY
50 FASHION SHOWS FOR 50 YEARS ANNIVERSARY OF THE UAE
BEST BEAUTY SALON: OMY BEAUTY
BEST EVENTS PRODUCTION AGENCY: PURPLE ROSE
 
The story of the 4th edition of the WFFA festival was a great success, where many exhibitors, partners and sponsors have joined the journey and made this success being possible
 

About The Author

Experienced Public Relations Specialist with a demonstrated history of working in the information technology and services industry.

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