H&M announces a partnership with Los Angeles-based womenswear brand Brock Collection. The collaboration is an unusual mix of modern romanticism with a touch of street chic and a unique vintage spirit. Floral prints, playful ties at the shoulders, corsets at the waist accentuate the romantic character of the collection, while feminine silhouettes and denim models bring a touch of urbanism. The line includes dresses, tops, skirts, denim and accessories - all made from sustainable materials. The Brock Collection x H&M will be available in select stores and online from June 3rd.
The Brock Collection was founded in 2014 by Laura Vassar and Kristopher Brock. Their brand is known for its quirky yet simple aesthetics that combine a love of vintage with sophisticated cuts. The couple met at the Parsons School of Design in New York. After the launch of Brock Collection, the creators of the brand moved to Los Angeles.
The collaboration includes key Brock Collection pieces - romantic dresses perfect for city walks, blouses, tops, jeans and denim shorts, as well as shoes, jewelry, handbags and sunglasses. Fitted silhouettes and romantic ruffle details combine with flying fabrics, voluminous skirts and lantern sleeves. The palette of the collection consists of black, dusty pink, cream and blue shades. All items are made from sustainable materials - organic as well as recycled linen and cotton, as well as Tencel ™ lyocell.
