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Brazilian beauty brand Eudora has launched a film campaign for its Siàge Nutri Diamond hair technology, mixing fashion, science and AI. Eudora belongs to the O Boticário group. The campaign stars international model, actress and former Miss Argentina Valentina Ferrer.
Turning Hair Science into a Fashion Film
Creative agency AlmapBBDO developed the campaign, and production company Surreal Hotel Arts produced it, with director Brendo at the helm. The film introduces Eudora's new "diamond shielding" technology for the Siàge range. According to the brand, this proprietary formula leaves hair with a protective, glossy finish that lasts up to 100 hours.
To show something as small as a hair strand's surface, the production team built a custom installation of LED screens and mirrors, arranged to echo the geometry of a diamond. This turned a laboratory idea into a high-fashion, cinematic setting.
How AI and Robotics Were Used
The production was designed around the product's science from the start. The team combined AI, robotic camera systems and digital design to reflect the precision of the Nutri Diamond formula.
AI helped create complex backgrounds and define the film's look early on. Its most important use was visualising the shielding effect, simulating how micro-diamonds guard individual strands against heat and moisture. Conventional cameras can't capture this, and the team says AI did it in much less time than traditional CGI. The LED panels supplied the diamond-like light, while robotic camera movements gave the film the exactness of a lab.
What the Team Says
Eudora's communications director, Giovana Orlandeli, said Nutri Diamond has always connected strongly with consumers and that its return is an important step in the Siàge strategy. She said the campaign uses fashion as a language, presenting hair protection as desire and high performance, and that Surreal and Brendo understood this ambition.
Brendo said the project began with a question: what does science look like when it becomes beautiful? He said AI was a real link between the microscopic world inside the product and the cinematic world on set, not a gimmick, and that the robotic camera, LED geometry and AI visuals all served to make the science feel real. He described the results as luxurious, scientific and otherworldly, and called the work the latest step in Surreal Hotel Arts' technically ambitious filmmaking in South America.
Brendo works across advertising, music videos and immersive projects, blending a vivid visual style with influences from fashion, beauty and technology, and focuses on AI-integrated production.
