The Latest in Fashion
Fashion accessories brand Miraggio has introduced its new limited-edition capsule, The Holiday, through a campaign that replaced traditional studio shoots with a real-time travel experience in the Seychelles, featuring three influencers.
The campaign follows Vrinda, Gurleen, and Ravkirat-described as real-life best friends-as they document their journey across the Seychelles. Rather than posed setups, the visuals focus on everyday moments and interactions, integrating the brand's bags naturally into the group's travels.
According to Miraggio, The Holiday draws inspiration from coastal living, incorporating raffia textures, lemon-themed embroidery, nautical stripes, and rope details. The collection is designed for both travel and daily use, emphasizing functional, versatile silhouettes.
Miraggio Founder & CEO Mohit Jain said: "The Holiday began with a simple question: what if we didn't just shoot a collection, but actually lived it? From the tactile textures of raffia to the emotional resonance of unscripted storytelling, this campaign was designed to evoke joy, movement, and connection. We wanted to step beyond aesthetics and craft a world where fashion becomes a feeling. This is our way of reminding everyone that sometimes the best memories are made when you let life happen, bags packed and friends by your side."
The campaign rollout included teaser visuals and influencer-led posts. According to the brand, this narrative-driven approach drew attention not only to the collection but also to the lifestyle it represents, with audience engagement centering on themes of friendship, travel, and everyday fashion.
Miraggio reported that the campaign helped boost brand visibility and drive engagement across media platforms and its existing customer base.
