Moschino presents its Fall/Winter 2025 advertising campaign, a visually striking journey into the artistic universe of creative director Adrian Appiolaza, captured by photographer Tim Walker, styled by Alastair McKimm, and led by Lina Kutsovskaya of Be Good Studios.
Playfully deconstructed and meticulously reassembled, the campaign unfolds as a collage of crafted imagery that reflects Adrian Appiolaza’s vision of fashion as a space for joyful labor and imaginative experimentation.
Reworked by hand, each image is layered with cut-outs, scribbles, and traces of intervention, celebrating the imperfect, the evolving, and the spontaneous.
Adrian Appiolaza’s “tools of the trade”, like the pencil, pen, and scissors appear within the frame not merely as props, but as symbols of whimsical transformation. They cut, erase, and reimagine, embodying the spirit of playful vandalism and continual reinvention.
Much like the collection itself, made from fragments and echoes of other garments, Tim Walker’s photographs are rephotographed, remade, and reconstructed, creating a fluid narrative where scale, perspective, and time are ever shifting. Ideas, here, are never fixed. They can be lit anew, folded away, or sent forward to an entirely different place.
The Moschino Fall/Winter 2025 campaign is a bold visual statement on the creative process, a celebration of craft as play, and of fashion as endless transformation. The campaign consists of 8 images. The first, unveiled today, features models Rejoice Chuol and Evie Saunders.
Photographer: Tim Walker
Stylist: Alastair McKimm
Art Direction: Lina Kutsovskaya (Be Good Studios)
Models: Rejoice Chuol, Evie Saunders
Casting: Julia Lange
Set: Jess Griffin
Hair: Eugene Souleiman
Make-up: Sam Byrant
Nails: Trish Lomax
