In conjunction with Milan Beauty Week, the first edition of "Design Your Beauty" is taking place. This immersive event curated by Milan Loves Seoul brings together the best of Korean skincare, taking place on September 20th and 21st from 10:00 am to 7:00 pm at the exclusive CASA LAGO location.
"Design Your Beauty" represents a new chapter for Milan Loves Seoul, which continues its mission to create a cultural bridge between Italy and Korea, bringing to Milan a selection of brands and professionals representing the best of contemporary Korean beauty, combining tradition, technology, and holistic wellness.
The event will take place at CASA LAGO, a refined Milanese location owned by the Italian design brand LAGO, which—as the initiative's official partner—will host
a series of activities aimed at celebrating the intersection of aesthetics and awareness, where beauty becomes design and design becomes the language of the self.
On September 20th and 21st, contemporary Italian design meets the innovation of Korean cosmetics, narrating beauty not just as a form, but as a daily gesture of care and identity. A dialogue between cultures and aesthetic languages, in a space that unites harmony, inspiration, and research, where every detail—from furnishings to displays—becomes an integral part of the narrative.
DESIGN YOUR BEAUTY: BEAUTY AS AN INNER PROJECT
"Design Your Beauty" is more than an event: it's a vision. It's the idea that everyone can be the designer of their own beauty, consciously choosing how to care for themselves. In a world where identity is also built through daily gestures, skincare becomes a ritual of listening, well-being, and self-affirmation.
In an immersive environment, elegantly and functionally designed, participants will receive personalized skincare consultations from Korean professionals and participate in workshops and masterclasses by invitation on skincare and the K-beauty philosophy. They will also attend a Korean cooking show that explores beauty through nutrition, and preview the most innovative skincare collections in an exhibit open to the public.
LAGO AND CASA LAGO: DESIGN AS WELL-BEING
At the heart of "Design Your Beauty," CASA LAGO is more than just a location, but a true manifesto of design as a form of daily well-being. A place where every detail, every piece of furniture, and every space conveys a concept of beauty that goes beyond aesthetics, embracing the sphere of living and feeling good.
LAGO has always interpreted design as a language capable of creating environments that improve quality of life. Clean lines, refined materials, and modular solutions combine to create spaces that inspire harmony, balance, and connection. In this context, design is not just an object, but an experience, capable of nurturing both internal and aesthetic well-being.
CASA LAGO thus becomes the perfect backdrop for an event that celebrates the union between self-care and design culture. Here, design becomes an integral part of the journey, a silent ally that accompanies people in discovering a new way of experiencing beauty: more conscious, authentic, and deeply personal.
