Etoile La Boutique is proud to unveil the latest additions to its ever-evolving designer portfolio with the exclusive launch of four exciting new brands: No Pise La Grama, Joanna Laura Constantine, Naghedi, and ALB London. From bold Latin American craftsmanship to sustainable New York accessories and elegant British tailoring, this curated brand selection reaffirms Etoile La Boutique’s commitment to championing standout global design with timeless appeal.
No Pise La Grama
Vibrant, feminine, and rooted in craftsmanship, No Pise La Grama is a Venezuelan label known for its bold silhouettes, hand-finished detailing, and expressive use of color. Designed for the modern muse, the brand embodies elegance with a touch of irreverence—delivering powerful, statement-making pieces that celebrate Latin American artistry and empower women to embrace their individuality. The brand is available at the Flagship store in the Mall of Emirates and Galeries Lafayette Doha boutiques.
Joanna Laura Constantine
Debuting exclusively at Mall of the Emirates location, Lebanese jewelry designer Joanna Laura Constantine brings her whimsical, sculptural designs to the region. Handmade by skilled artisans in her Beirut workshop using high-quality semi-precious stones and sustainable production methods, Joanna’s collections embody both delicate beauty and fearless strength—crafted for the modern, style-conscious woman who values both craftsmanship and creativity.
Naghedi
Created by NYC-based designer Sara Naghedi, this eponymous accessories label merges practicality with polish. Tired of fast-fading fashion cycles, Sara introduced Naghedi in 2016 with the vision of offering seasonless, durable handbags that defy trends. The brand’s signature handwoven neoprene totes are both functional and fashion-forward—designed with longevity and sustainability in mind. Inspired by travel, family, and intentional living, Naghedi bags are the ultimate everyday essential with an elevated twist. The brand is now available across all Etoile La Boutiques stores.
ALB London
British label ALB London channels feminine refinement and bold silhouettes through its curated ready-to- wear collections. Known for its structured tailoring, playful details, and contemporary elegance, the brand caters to the modern woman seeking standout pieces that are versatile yet distinctive. Whether worn for day or evening, ALB’s pieces balance timeless design with effortless flair. ALB London will be available at the flagship store in the Mall of the Emirates, Galleria Al Maryah Island, and Galeries Lafayette Doha

With the launch of these four diverse brands, Etoile La Boutique continues to be a destination for discerning shoppers looking to discover globally sourced, thoughtfully designed fashion. Each brand brings a fresh, exciting, and meaningful addition to the SS25 season—ensuring every woman can find her signature piece. The retailer continues their sustainability efforts, consciously sourcing brands that prioritize responsible practices and materials, reflecting their commitment to a more thoughtful and future- forward approach to fashion.