Calvin Klein today announces its newest campaign with K-pop artist MINGYU wearing Spring 2025 jeans. Directed and shot by Leslie Zhang, the campaign highlights the singer’s effortless style in denim classics with a bold twist. In the campaign visuals, his easygoing personality comes to life, complemented by the latest Calvin Klein styles.
Pairing new versatile jeans with Calvin Klein’s iconic logo tees and denim jackets, MINGYU taps into the brand’s casual, youthful aesthetic. The 90s Straight Jeans are styled in four different outfits: a pair featuring the new allover CK monogram print styled with the matching 90’s Trucker Jacket creates a bold statement; a black pair styled with the Relaxed Archive Logo Tee and a faded blue Icon Trucker Jacket is put-together polished; an ultra-light pair with the Smooth Cotton Tee offers a sporty fit; and a dark wash pair with the Cotton Classics Tank and Denim Overshirt projects a casual and relaxed feel.
For looks that are clean and bold, additional denim fits include the Baggy Jean paired with the Relaxed Vertical Logo Tee and Leather Jacket; the Slim Jean worn with the Washed Pocket Tee; and the Slim Straight Jean with the Drop Needle Tank.
