KOREAN FASHION ON THE CATWALK WITH MILAN LOVES SEOUL

 

 

In the calendars of the two Fashion Weeks, Milan Loves Seoul is an unmissable event for fashion lovers, which celebrates creativity, culture and innovation aimed at building a bridge between the two countries also promoting collaboration between talents from very different cultural backgrounds.

 

The third edition of the project, with the theme “Seoul sense: sleek fashion, pure beauty”, explored fashion interpreted as an extension of identity and personal beauty, with a particular focus on sustainability, bringing a selection of cutting-edge emerging Korean brands to Italy.

 

 

During the final Fashion Show, held on Monday 3 March in the splendid setting of Palazzo Bovara, eight designers brought their creations to the catwalk: Riu&Viu, Nuria, Okiio Lounge, Tripleroot, Troa, Dahna, Tibaeg, Vegan Tiger.

 

 

Riu&Viu’s FW25 collection reinterprets the essence of traditional Korean Hanbok through a contemporary lens, fusing 18th-century silhouettes with modern tailoring.

 

Inspired by Shin Yun-bok’s paintings, the collection emphasizes form over decoration, using monochromatic tones to enhance the dramatic curves and volumes of historical Korean clothing. Structured jackets and flowing skirts create a balance between heritage and modernity, allowing for versatile combinations.

 

 

Sustainability remains a key element, with garments made with fabrics from a responsible and certified supply chain, celebrating tradition and innovation in a refined and contemporary aesthetic.

 

Collaborations with Italian brands for the show:Nuria - “A journey within” collection For the FW25 collection, NURIA looks within herself, drawing inspiration not from distant journeys or fleeting encounters, but from the most intimate essence of the self. This collection is a personal reflection, a tribute to what I love, what I want to wear, and a sincere invitation to share it.

 

 

“In my heart there still resides a girl enchanted by ribbons and everything that sparkles.” This spirit comes to life in the collection, where NURIA’s signature elements—grosgrain ribbons, bright lurex fabrics, sophisticated buttons, tailored cuts and couture workmanship—blend together to create a delicate yet sophisticated atmosphere.

 

 

 

OKIIO LOUNGE’s FW 2025 collection reinterprets the refined simplicity of our parents’ brunch attire, taking inspiration from everyday objects—the rug on the living room floor, the soft cushions, the linens on the dining table, and the scarves casually thrown on the sofa.

 

 

A silhouette that combines elegance and disorder, an atmosphere that is both composed and free. A collection that expresses the coexistence of comfort and formality, warmth and subtle tension through fashion.

 

 

 

Tripleroot - Harmony; Retro and Modern in Romantic Classic The TRIPLEROOT FW 2025 collection tells a story of blessing and welcome, like a flower in full bloom. Combining nostalgia and modern elegance, it creates a look with a timeless romanticism.

 

It expresses TRIPLEROOT’s distinctive high-end tailoring style, made unique by the sensibility of designer Sun LEE. Through a global reinterpretation of Korean beauty, this collection brilliantly redefines tradition in a contemporary light, shining on the international scene

 

 

Collaborations with italian brands for the show:Maison Danha - “Chapter 2. The Timeless Palette“ collection With this new chapter, Maison Danha celebrates the beauty and identity of Korean

heritage through a collection that harmonizes timeless colors.

 

Integrating Obangsaek—the five cardinal colors of Korean tradition—with intermediate shades, the collection transforms the philosophical depth of traditional colors into a visual language that transcends time. This chromatic exploration is intertwined with a commitment to contemporary sustainability.

 

 

Danha reinterprets the aesthetics of traditional Korean colors with playful elegance, through organza in vivid yet sophisticated shades, quilted textures, yangdan fabrics, butterfly decorations and dynamic ruffles. The interweaving of details inspired by Korean culture, bold pattern compositions and color contrasts reflects a vibrant energy that connects the past, present and future.

 

 

 

 

Troa reinterprets the figure of the Gisaeng, the elegant Korean entertainer, imagining her beyond gender and dressed in garments from the future. The collection fuses elements of the Hanbok, letting the quality of traditional fabrics—such as silk and strategic transparencies—guide the silhouettes.

 

Inspired by historical clothing as a life investment, the collection emphasizes A-lines and high slits, elegantly adapting to the changing body. Customizable details,

such as Norigae in modern shapes, connect the past and present.

 

With three generations of female leadership, Troa celebrates the softness and strength of silk, balancing natural and synthetic layers for uncompromising design.

 

This season, we let the fabric guide our creations, shaping the garments through its structure. Rather than altering its essence, we simply adapt its color and pattern, allowing tradition to whisper into modern design.Tibaeg - “Here I am, my daffodil” collection The daffodil, rooted in Greek mythology, symbolizes self-love and pride, while maintaining a humble presence in everyday life. Blooming brightly in spring, it inspired Wordsworth’s poetry, reflecting the power of nature to bring peace.

 

Tibaeg’s 25SS preview echoes this theme, exploring moments of self-awareness, inner peace and self-acceptance. Inspired by the daffodil, the collection balances healthy self-love with the risks of narcissism, embracing one’s identity without losing touch with reality.

 

 

 

Vegan Tiger presents The Wave Part 2, a collection that celebrates the beauty of nature through sustainability. Inspired by the sea and its secret whispers, the collection transforms recycled plastic and nets into new forms of life, intertwining luminous details such as seaweed and coral. Transparent fabrics and sparkling threads give life to a vibrant ecosystem that celebrates renewal and regeneration. Each piece reflects the desire for cyclical harmony, fusing fashion and sustainability in a constant cycle of rebirth.

 

This season, the collaboration with Finoacinque combines Vegan Tiger’s innovation and Korean tradition. Using Hanji Papered Leather, the brand’s iconic material, Finoacinque adds refinement. A meeting of two visions, in perfect balance. Shoes in collab with Finoacinque.