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Circular fashion is expected to grow 3x faster than overall fashion by 2028. As sustainability becomes a core necessity of the fashion industry, Endless, the UAE’s leading circular fashion platform, is redefining the future of fashion by merging elegance with responsibility, as ‘the new way to shop’.

As the fashion industry ranks as the world’s sixth-largest polluter, contributing approximately 4% of global emissions; through its innovative rental and resale hybrid model, Endless is leading the way by empowering individuals to make mindful style choices that go beyond party season - right through the year.

Stepping into 2025, Endless is at the forefront of reshaping fashion consumption in the UAE and worldwide.

“2025 is all about redefining fashion with purpose," says founder Rosie Gunn.

"At Endless, we’re empowering people to embrace luxury in a way that’s stylish, sustainable, and conscious - it truly is the new way to shop.

" Rosie Gunn emphasises that sustainable fashion transcends occasions and statement pieces, it's about curating wardrobes with high-quality, versatile staples that can be worn repeatedly.

The business itself was born out of her own wardrobe problems at the time. By offering eco-conscious alternatives that don’t compromise on luxury, Endless inspires consumers to rethink their shopping habits and invest in timeless classics for work, casual outings, and special occasions alike.

Endless’ curated and stylish collection of rental and resale pieces allows fashion lovers to explore new styles and trends of 2025 like rich burgundy tones, bold leopard prints, to boho-inspired silhouettes without the commitment. Offering access over ownership, Endless provides a stylish and sustainable way to stay on-trend, experiment with their style, and reduce environmental impact.

The global appetite for circular fashion is growing at an unprecedented pace. According to ThredUp’s 2024 Resale Report, the secondhand apparel market is projected to expand three times faster than the overall fashion industry, reaching a staggering $350 billion by 2028.

Locally, this shift is evident in the UAE, with Endless reporting an impressive 660% growth in 2024 compared to 2023.

This surge highlights the nation’s increasing preference for circular solutions, enabling individuals to refresh their wardrobes sustainably while unlocking new revenue streams through the resale of underused luxury items.

Endless’s model not only extends the life cycle of fashion but also brings the concept of capsule wardrobes to life, a collection of timeless, versatile pieces designed to last.

Whether it’s a tailored blazer for work, a show-stopping dress for an evening event, or curated accessories for daily wear, Endless ensures that sustainable, circular fashion is accessible to all.

As the new year begins, Endless invites individuals to embrace a future-focused approach to fashion, one that combines style with purpose - with a go-to circular fashion platform.

By reducing waste, encouraging mindful consumption, and providing access to the latest trends, Endless is redefining luxury as a commitment to sustainability, quality, and personal expression.