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Urban Serenity Unveiled: UAE's Local Fashion Brand Launches Exclusively in GCC

Born Outside Italy – a UAE-born luxury-meets-streetwear fashion label – has launched exclusively in the GCC.

Coined street-quiet, the brand’s style embodies a fusion of refined elegance, quality Italian sartorial craft, and the comfortability of bold street culture. Designed for all walks of life, each garment is made to be worn daily as a badge of self-expression. Inspired by a contemporary fusion of Japanese and USA streetwear, expect a sensibility of materials and a quiet colour palette that’s both timeless and durable.
Founded by Alfredo Bandini and Daniele Pe, Born Outside Italy was inspired by a shared passion for streetwear and understated luxury. Born with a firm belief that fashion should empower individuals to live life on their terms, championing freedom of expression and celebrating the untamed spirit of independence.
Alfredo Bandini, Founder of Born Outside Italy, comments: “Born Outside Italy is not just a brand;
it's a mindset — an invitation to break free from the conventional. We believe in a world where everyone is free to express, create, and challenge the status quo and we’re super excited to bring our journey to life."
Daniele Pe, Co-Founder of Born Outside Italy added: "The casualisation of fashion is here to stay and we believe we’re offering that perfect balance of quiet luxury where durability and comfort lies in the quality of materials. There is a tremendous attention to detail in design that speaks directly to individuals who use fashion to exude confidence."
The debut collection will feature a series of sneakers with SNEAKER 001 launching for customers in the UAE on the 10th of May 2024 via its website and exclusively in SVD Middle East, D3 Dubai. The first colourway will drop followed by three more throughout the season.
SNEAKER 001 is born from the skilled hands of Italian artisans with comfort in mind. A reimagined classic tapping into 90’s street culture with contrasting colours and shapes. The sole features hex nut shapes which create a lighter feel when worn. Each pair is crafted from premium materials including calf leather and suede. Each pair is presented in a stylish, custom-designed tote bag.
Behind the designs of the sneaker series is Lead Designer and Creative Director Janna Arnold who has a long-standing career in streetwear and footwear, having worked alongside Virgil Abloh for several years. She has created designs for leading fashion brands including the Out of Office shoe by Off-White, made the first shoe collection for Members of the Range and played a key design role at Ambush.

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The editor specializes in crafting editorials that revolve around fashion, design, beauty, culture, intersectional lifestyle, and various news-related topics.

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