NO-VA Athleisure, the leading Emirati-owned activewear brand known for its innovative and stylish designs, is taking on the Dubai Fitness Challenge month with its unique flair. With an unparalleled approach to activewear, NO-VA Athleisure’s latest collection aims to inspire fitness enthusiasts to push the limits of both fashion and fitness.
Recognized for its unique blend of performance-driven design and culturally infused fashion, the brand’s AW23 collection seamlessly merges functionality with style. Featuring a wide range of versatile pieces from leggings to sports bras to cargo sets, matching two-piece sets, outerwear and performance-enhancing gear, each piece is designed to offer all-day comfort while still turning heads during daily workouts.
Founded by the enterprising entrepreneur, Badr Al Gaith, the Emirati-owned brand is passionate about promoting an active lifestyle within and beyond its community. Supporting the uniquely popular Dubai Fitness Challenge month, NO-VA Athleisure aims to inspire individuals not only in the UAE but across the globe, emphasizing the importance of an active lifestyle without compromising on style. The brand transcends conventional activewear, offering pieces that effortlessly transition from workout sessions to casual outings and everything in between.
Whether you’re working out at your favorite gym, or going for a stroll or just lounging at your go-to hangout spot, NO-VA’s latest collection includes trend-setting pieces that inspire and represent the brand’s dedication to provide comfort, uniqueness, and style.
"At NO-VA, we believe in empowering individuals to embrace their active selves without sacrificing on style or comfort. Our pieces are designed to smoothly blend into an everyday wardrobe, ensuring you stay in vogue whether you're hitting the gym or hitting the city," says Badr Al Gaith, the founder of NO-VA Athleisure.
Join this homegrown brand in embracing the fitness month with its refreshing take on activewear. With ground-breaking designs and performance-wear technology, NO-VA sets the stage for an unforgettable Dubai Fitness Challenge experience.