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The story of a faithful designer to fashion and style- saying no to mass market retail

The journey of "heritage" has always been to bring out narrative driven collections multiple times a year, something defining and monumental. Something that you represent and has a theme and a motive behind. Choosing to go the slow and sustainable fashion route, keeping things unique and contemporary, taking a step back from mass production, heritage is all about provide a unique take on fashion for every individual. 
 
Operating more on a visionary designer mode, my focus is always to experiment- with color, style, embroideries, prints and texture. It’s always about bringing a fresh vibe to the equation rather than just producing what sells. Keeping the heritage exclusive aesthetic in place, my outfits and now my capsule jewelry line is all about a signature and unique, sensual and statement. 
 
 
A little about my recent collaboration … heritage collection meets Porsche 
 
Why Porsche? 
Because it defines luxury cars in the industry- Porsche has defined a niche for itself by being a brand synonymous to unique and custom, high performance vehicles used by consumers who use their cars as a statement of their success. Edgy yet creatively individualistic approach helps the brand stay ahead in the industry of high performance and reliable cars. 
 
 
Why heritage? 
A brand providing luxury and exclusive garments since the past 17 years keeping the focus on handmade and non mass produced fusion wear. A brand synonymous to well structured and uniquely designed womenswear, menswear and gender neutral collection, heritage provides creatively crafted wardrobe solutions. The experience, the extreme focus on craftsmanship and the recent showcase at the NYFW has validated the brand’s exclusive nature in all fronts. 

 

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You should write because you love the shape of stories and sentences and the creation of different words on a page.
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